Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

220.22K

36.31%79.96K

63.69%140.26K

↓11.73%

↓31.89%

Search

watsons.com.sg

206.64K

43.23%89.34K

56.77%117.3K

↓16.81%

↓28.6%

Search

sephora.sg

153.84K

40.04%61.59K

59.96%92.25K

↑57.74%

↓6.78%

Search

fragrancex.com

87.99K

2.86%2.52K

97.14%85.47K

↑62.39%

↓75.04%

Direct

venusbeauty.com.sg

70.01K

14.09%9.87K

85.91%60.15K

↓5.73%

↓3.26%

Search

incidecoder.com

62.26K

10.26%6.39K

89.74%55.87K

↓11.8%

↓58.06%

Direct

cultbeauty.com

59.05K

3.95%2.33K

96.05%56.72K

↑359.46%

↑240.77%

Direct

yesstyle.com

57.98K

26.75%15.51K

73.25%42.47K

↑13.05%

↑12.74%

Direct

oliveyoung.com

52.85K

58.82%31.08K

41.18%21.77K

↓63.89%

↑80.11%

Direct

boots.com

51.42K

9.01%4.64K

90.99%46.79K

↑127.37%

↑147.68%

Direct

gopicky.com

46.28K

0.23%106

99.77%46.17K

↑28.77%

↑1,326.29%

Direct

harbenhouse.com

40.58K

0.2%82

99.8%40.5K

↑861.56%

↑10,796.85%

Direct

tangs.com

39.51K

62.9%24.85K

37.1%14.66K

↓6.84%

↓34.5%

Search

cocoandeve.com

35.66K

1.4%501

98.6%35.16K

↑6,851.46%

↑78.56%

Direct

sephora.com

32.62K

45.78%14.93K

54.22%17.68K

↑11.79%

↓2.19%

Search

dokodemo.world

32.54K

5.08%1.65K

94.92%30.88K

↑925.69%

↑115.73%

Search

espaskincare.com

27.26K

0.21%58

99.79%27.2K

↑581.91%

↑12,535.11%

Direct

georgiemane.com

27.2K

-

100%27.2K

↑580.46%

↑13,061,100%

Direct

nykaa.com

22.37K

19.75%4.42K

80.25%17.95K

↓37.17%

↓38.92%

Direct

paulaschoice.sg

21.02K

10.66%2.24K

89.34%18.78K

↑253.14%

↓77.93%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in Singapore with 220.22K monthly visits. Its audience skews mobile-first (36.31% desktop / 36.31% mobile), and traffic is down month over month -11.73% and down year over year -31.89%. watsons.com.sg holds second with 206.64K visits and a mobile-leaning mix (43.23% desktop / 56.77% mobile), while sephora.sg ranks third with 153.84K visits.

Across the leaders, georgiemane.com is the most mobile-first (100% of visits), whereas trucsdemec.fr is the most desktop-reliant (100%). Momentum favors fragonard.com in the latest month (13,925.93%), while priceline.com.au shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 64 of the top 100 sites are direct-led, 35 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore