Top Beauty & Cosmetics Websites in Kenya

Name: Top websites in Kenya (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kenya, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

94.89K

37.94%36K

62.06%58.9K

↑18.83%

↑293.82%

Direct

sephora.com

13.35K

78.55%10.49K

21.45%2.86K

↑78.03%

↓27.78%

Direct

boots.com

9.71K

26.9%2.61K

73.1%7.1K

↓11.05%

↑162.62%

Direct

yesstyle.com

6.75K

86.53%5.84K

13.47%909

↑107.41%

↓6.34%

Direct

loreal.com

6.48K

55.28%3.58K

44.72%2.9K

↑1,596.6%

↑12.33%

Direct

deliverypharmacyke.com

6.45K

85.45%5.51K

14.55%938

↑22.01%

↓20.08%

Search

ulta.com

5.89K

100%5.89K

-

↑244.88%

↓8.45%

Direct

lookfantastic.com

5.67K

62.97%3.57K

37.03%2.1K

↑232.42%

↑26.72%

Direct

cultbeauty.co.uk

5.3K

20.72%1.1K

79.28%4.2K

↓44.26%

↑584.87%

Direct

goldapple.ru

4.88K

18.67%911

81.33%3.97K

↑22.53%

↑85.81%

Search

beautyclick.co.ke

3.95K

77.01%3.05K

22.99%909

↑4.52%

↓48.25%

Search

wellnesse.com

3.54K

100%3.54K

-

↑501.19%

↑7,224.19%

Search

pakcosmetics.com

3.33K

5.26%175

94.74%3.15K

↓67.57%

↑4,409.83%

Direct

kiyobeauty.com

3.29K

4.2%138

95.8%3.15K

↓65.04%

↑5,123,200%

Direct

philipkingsley.co.uk

3.15K

-

100%3.15K

↓65.99%

0%

Direct

davines.com

3.15K

-

100%3.15K

↓62.59%

↑4,312.53%

Direct

elfcosmetics.com

3.12K

11.11%347

88.89%2.78K

↑2,083.22%

↑266.2%

Search

notino.ro

2.96K

100%2.96K

-

↑295,900%

↑1,507.89%

Direct

perfectcorp.com

2.58K

63.97%1.65K

36.03%931

↑778.91%

↓47.71%

Search

superdrug.com

2.52K

62.24%1.57K

37.76%950

↑11.92%

↓17.95%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kenya on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in Kenya with 94.89K monthly visits. Its audience skews mobile-first (37.94% desktop / 37.94% mobile), and traffic is up month over month 18.83% and up year over year 293.82%. sephora.com holds second with 13.35K visits and a desktop-leaning mix (78.55% desktop / 21.45% mobile), while boots.com ranks third with 9.71K visits.

Across the leaders, philipkingsley.co.uk is the most mobile-first (100% of visits), whereas ulta.com is the most desktop-reliant (100%). Momentum favors notino.ro in the latest month (295,900%), while rituals.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 57 of the top 100 sites are direct-led, 31 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kenya