Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

5.14M

17.09%878.06K

82.91%4.26M

↑18.26%

↑33.62%

Direct

sephora.com.au

1.76M

31.39%553.67K

68.61%1.21M

↑45.67%

↑9.85%

Direct

fragrantica.com

1.74M

24.94%433.87K

75.06%1.31M

↑5.39%

↑22.45%

Search

lilabeauty.com.au

1.42M

19.25%272.9K

80.75%1.15M

↑23.21%

↑17.2%

Direct

adorebeauty.com.au

1.09M

19.36%210.47K

80.64%876.67K

↓1%

↑23.49%

Direct

wcosmetics.com.au

988.92K

28.23%279.2K

71.77%709.72K

↑22.24%

↑9.22%

Search

yesstyle.com

865.46K

26.52%229.48K

73.48%635.98K

↑23.67%

↑6.82%

Direct

ozhairandbeauty.com

675.59K

17.27%116.68K

82.73%558.91K

↑30.72%

↑14.44%

Direct

stylevana.com

647.77K

15.11%97.86K

84.89%549.91K

↓5.31%

↑1.14%

Direct

laserclinics.com.au

577.83K

16.36%94.55K

83.64%483.28K

↓4.76%

↑17.91%

Direct

hairhouse.com.au

554.58K

16.17%89.68K

83.83%464.9K

↑30.13%

↑4.8%

Search

lancome.com.au

487.06K

4.91%23.89K

95.09%463.17K

↑390.25%

↑76.45%

Direct

maccosmetics.com.au

464.51K

9.71%45.09K

90.29%419.42K

↑220.09%

↑10.05%

Direct

charlottetilbury.com

401.76K

11.52%46.29K

88.48%355.47K

↑120.46%

↑25.58%

Direct

cerave.com.au

358.72K

79.64%285.69K

20.36%73.03K

↑273.04%

↑18.7%

Social

australianskinclinics.com.au

324.2K

12.54%40.64K

87.46%283.56K

↑18.42%

↑96.78%

Direct

cultbeauty.com

270.82K

10.33%27.98K

89.67%242.84K

↑73.24%

↑45.1%

Direct

frenchbeautyco.com.au

269.92K

2.13%5.75K

97.87%264.17K

↑307.88%

↑71.71%

Direct

nudieglow.com

257.37K

14.19%36.51K

85.81%220.86K

↑45.22%

↓8.5%

Direct

cosmeticcapital.com.au

249.41K

11.37%28.36K

88.63%221.05K

↑9.19%

↑7.5%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on July 2026

As of July 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 5.14M monthly visits. Its audience skews mobile-first (17.09% desktop / 17.09% mobile), and traffic is up month over month 18.26% and up year over year 33.62%. sephora.com.au holds second with 1.76M visits and a mobile-leaning mix (31.39% desktop / 68.61% mobile), while fragrantica.com ranks third with 1.74M visits.

Across the leaders, da-bomb.com.au is the most mobile-first (100% of visits), whereas maybelline.com.au is the most desktop-reliant (82.56%). Momentum favors peachandlily.com in the latest month (1,206.8%), while itvsn.com.au shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 79 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia