Top Travel & Tourism Websites in Thailand

Name: Top websites in Thailand (Travel & Tourism)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Thailand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

11.73M

48.27%5.66M

51.73%6.07M

↑27.86%

↑31.52%

Direct

booking.com

5.27M

54.7%2.88M

45.3%2.39M

↑25.8%

↓10.35%

Direct

agoda.com

5.02M

37.7%1.89M

62.3%3.13M

↑33.01%

↓23.16%

Direct

traveloka.com

2.93M

16.83%493.05K

83.17%2.44M

↑17.6%

↑1.84%

Direct

klook.com

1.69M

19.95%336.53K

80.05%1.35M

↓12.08%

↑11.34%

Referral

tripadvisor.com

994.06K

41.23%409.88K

58.77%584.18K

↑13.91%

↓56.24%

Search

getyourguide.com

928.07K

23.73%220.25K

76.27%707.81K

↑115.67%

↑20.72%

Direct

airasia.com

904.65K

51.16%462.78K

48.84%441.87K

↑29.1%

↓50.11%

Direct

thaiairways.com

900.76K

45.09%406.17K

54.91%494.59K

↑51.45%

↓36.11%

Direct

skyscanner.co.th

881.4K

68.4%602.87K

31.6%278.53K

↑28.53%

↓20.19%

Direct

time.is

852.07K

58.96%502.42K

41.04%349.65K

↓38.56%

↓31.64%

Direct

airbnb.com

649.23K

82.72%537.06K

17.28%112.16K

↑27.34%

↓17.08%

Direct

12go.asia

630.18K

31.26%197.01K

68.74%433.17K

↑45.72%

↓46.43%

Direct

lametayel-thailand.com

595.18K

100%595.18K

-

↓25.71%

↑164.17%

Direct

kkday.com

589.04K

6.15%36.22K

93.85%552.82K

↑0.82%

↑35.47%

Referral

unithaitravel.com

477.33K

18.67%89.1K

81.33%388.23K

↑59.42%

↓36.71%

Direct

wetteronline.de

398.15K

3.91%15.56K

96.09%382.59K

↑56.15%

↓10.46%

Direct

wetter.com

390.13K

1.74%6.78K

98.26%383.35K

↓26.88%

↑130.97%

Direct

hilton.com

383.76K

8.83%33.87K

91.17%349.89K

↑62.64%

↑19.95%

Direct

skyscanner.net

376.57K

32.28%121.55K

67.72%255.02K

↑45.08%

↓41.37%

Direct

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Key Insights on Top Travel & Tourism Websites in Thailand on July 2026

As of July 2026, trip.com leads Travel & Tourism in Thailand with 11.73M monthly visits. Its audience skews mobile-first (48.27% desktop / 48.27% mobile), and traffic is up month over month 27.86% and up year over year 31.52%. booking.com holds second with 5.27M visits and a desktop-leaning mix (54.7% desktop / 45.3% mobile), while agoda.com ranks third with 5.02M visits.

Across the leaders, rail.co.uk is the most mobile-first (100% of visits), whereas lametayel-thailand.com is the most desktop-reliant (100%). Momentum favors seeksophie.com in the latest month (4,997.07%), while rail.co.uk shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 83 of the top 100 sites are direct-led, 13 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Thailand