Top Apparel & Fashion Websites in Zambia

Name: Top websites in Zambia (Apparel & Fashion)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Zambia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

7.98K

93.19%7.44K

6.81%544

↓18.83%

↑128.33%

Direct

shein.com

3.7K

88.93%3.29K

11.07%410

↑11.84%

↑68.81%

Direct

gymshark.com

1.55K

100%1.55K

-

↑2,081.69%

↑74.81%

Direct

zara.com

1.28K

100%1.28K

-

↑184.44%

↓15.62%

Direct

hm.com

1.1K

86.16%946

13.84%152

↑373.28%

↓46.44%

Direct

shopbop.com

1.07K

-

100%1.07K

↑1,387.5%

↑694.22%

Direct

firmoo.com

846

100%846

-

0%

↑635.65%

Direct

tradeinn.com

772

100%772

-

↑201.56%

↓60.02%

Direct

stockx.com

730

100%730

-

↑1,597.67%

↑21.67%

Direct

cottonon.com

620

34.19%212

65.81%408

↑761.11%

↑6.15%

Direct

oakley.com

581

100%581

-

↑45.25%

↑468.97%

Direct

fashionnova.com

580

26.21%152

73.79%428

↑13.5%

↑42.98%

Direct

stanleystella.com

475

100%475

-

0%

Direct

lemsshoes.com

468

100%468

-

0%

↑23,300%

Direct

marksandspencer.com

449

100%449

-

↑541.43%

↑11.1%

Direct

bershka.com

433

100%433

-

↑4,711.11%

↑51.7%

Search

prettylittlething.com

403

20.35%82

79.65%321

↑475.71%

↑113.75%

Direct

stevemadden.co.za

378

100%378

-

↑397.37%

↑2,571.8%

Direct

russellandbromley.co.uk

375

100%375

-

0%

Direct

mango.com

364

100%364

-

↑127.5%

↑54.88%

Direct

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Key Insights on Top Apparel & Fashion Websites in Zambia on July 2026

As of July 2026, threads.com leads Apparel & Fashion in Zambia with 7.98K monthly visits. Its audience skews desktop-first (93.19% desktop / 93.19% mobile), and traffic is down month over month -18.83% and up year over year 128.33%. shein.com holds second with 3.7K visits and a desktop-leaning mix (88.93% desktop / 11.07% mobile), while gymshark.com ranks third with 1.55K visits.

Across the leaders, shopbop.com is the most mobile-first (100% of visits), whereas gymshark.com is the most desktop-reliant (100%). Momentum favors jhilburn.com in the latest month (15,800%), while shein.co.uk shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 66 of the top 100 sites are direct-led, 19 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Zambia