Top Sporting Goods Websites in Norway

Name: Top websites in Norway (Sporting Goods)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Norway, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.no

2.18M

42.64%930.2K

57.36%1.25M

↓6.15%

↑2.52%

Direct

xxl.no

1.72M

33.88%583.87K

66.12%1.14M

↑16.03%

↓8.05%

Direct

antonsport.no

817.89K

17.26%141.21K

82.74%676.69K

↑71.92%

↑80.68%

Direct

unisportstore.no

767.71K

23.97%184.05K

76.03%583.66K

↑10.15%

↑53.07%

Direct

obs.no

733.61K

21.5%157.73K

78.5%575.89K

↓14.9%

↑17.68%

Direct

getinspired.no

573.35K

12.91%74.03K

87.09%499.32K

↑18.61%

↑24.82%

Direct

nike.com

564.2K

30.33%171.13K

69.67%393.07K

↑78.75%

↓0.56%

Direct

bikeshop.no

522.54K

36.07%188.48K

63.93%334.07K

↑27.24%

↑27.11%

Direct

torshovsport.no

500.33K

19.86%99.39K

80.14%400.94K

↑137.84%

↑71.2%

Search

junkyard.com

497.76K

8.45%42.05K

91.55%455.72K

↑109.61%

↑58.22%

Direct

ellos.no

433.84K

37.27%161.7K

62.73%272.15K

↓1.79%

↑13.31%

Direct

adidas.no

418.63K

26.18%109.61K

73.82%309.01K

↑46.19%

↑36.83%

Direct

intersport.no

392.88K

30.82%121.1K

69.18%271.78K

↑10.68%

↑26.01%

Search

jollyroom.no

356.85K

18.57%66.28K

81.43%290.56K

↓14.31%

↓14.39%

Direct

sport1.no

346.47K

24.7%85.56K

75.3%260.91K

↑30.09%

↑45.3%

Direct

fjellsport.no

341K

49.3%168.1K

50.7%172.9K

↓0.16%

↓12.2%

Direct

bull-ski-kajakk.no

320.08K

3.61%11.54K

96.39%308.54K

↓14.52%

↑82.99%

Direct

golfshopen.no

312.51K

10.68%33.37K

89.32%279.14K

↑348.26%

↑7.99%

Direct

sportoutlet.no

312.51K

34.54%107.95K

65.46%204.56K

↓15.89%

↑3.05%

Direct

lager157.com

295.49K

17.82%52.67K

82.18%242.82K

↑43.58%

↑108.45%

Direct

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Key Insights on Top Sporting Goods Websites in Norway on July 2026

As of July 2026, zalando.no leads Sporting Goods in Norway with 2.18M monthly visits. Its audience skews mobile-first (42.64% desktop / 42.64% mobile), and traffic is down month over month -6.15% and up year over year 2.52%. xxl.no holds second with 1.72M visits and a mobile-leaning mix (33.88% desktop / 66.12% mobile), while antonsport.no ranks third with 817.89K visits.

Across the leaders, soshanger.com is the most mobile-first (100% of visits), whereas canyon.com is the most desktop-reliant (100%). Momentum favors huntbikewheels.com in the latest month (48,097.37%), while birk.no shows the steepest pullback.

Acquisition patterns also differ: zalando.no is driven primarily by search, zalando.no by direct, and zalando.no by referral; overall, 77 of the top 100 sites are direct-led, 16 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Norway