Top Websites in Nigeria

Name: Top websites in Nigeria (All Industries)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Websites in Nigeria, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

318.45M

28.5%90.75M

71.5%227.7M

↓6.58%

↓11.13%

Direct

youtube.com

46.42M

59.69%27.71M

40.31%18.71M

↓4.17%

↓6.25%

Direct

xvideos.com

37.64M

1.64%616.1K

98.36%37.02M

↓5.55%

↓14.79%

Direct

sportybet.com

36.28M

4.64%1.68M

95.36%34.6M

↓25.72%

↑5.83%

Direct

chatgpt.com

35.32M

71.49%25.25M

28.51%10.07M

↑9.81%

↑33.43%

Direct

facebook.com

32.85M

54.33%17.85M

45.67%15M

↓11.32%

↓38.92%

Direct

whatsapp.com

18.32M

80.36%14.72M

19.64%3.6M

↑16.85%

↓3.55%

Direct

livescore.com

15.46M

3.89%601.88K

96.11%14.86M

↓5.91%

↓14.09%

Direct

xnxx.com

15.42M

1.55%238.92K

98.45%15.18M

↓9.14%

↓15.04%

Direct

x.com

15.17M

43.13%6.54M

56.87%8.63M

↓4%

↓23.16%

Direct

instagram.com

14.32M

40%5.73M

60%8.59M

↓7.36%

↓0.79%

Direct

tiktok.com

13.38M

25.95%3.47M

74.05%9.91M

↑6.68%

↑16.49%

Direct

bet9ja.com

11.61M

6.62%768.08K

93.38%10.84M

↓10.15%

↓43.68%

Direct

thenkiri.com

10.86M

11.26%1.22M

88.74%9.64M

↓5.92%

0%

Direct

claude.ai

10.23M

81.07%8.29M

18.93%1.94M

↑11.4%

↑440.86%

Direct

legit.ng

9.82M

0.71%69.69K

99.29%9.75M

↑5.15%

↓22.18%

Direct

pornhub.com

9.41M

2.96%278.79K

97.04%9.13M

↓18.59%

↓10.68%

Direct

stake.com

8.87M

23.58%2.09M

76.42%6.78M

↑94.41%

↑104.87%

Direct

1xbet.ng

8.68M

10.29%893.05K

89.71%7.79M

↓32.26%

↑29.58%

Referral

betking.com

8.06M

4.81%387.15K

95.19%7.67M

↓16.16%

↓8.85%

Direct

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Key Insights on Top Websites in Nigeria on July 2026

As of July 2026, google.com leads in Nigeria with 318.45M monthly visits. Its audience skews mobile-first (28.5% desktop / 28.5% mobile), and traffic is down month over month -6.58% and down year over year -11.13%. youtube.com holds second with 46.42M visits and a desktop-leaning mix (59.69% desktop / 40.31% mobile), while xvideos.com ranks third with 37.64M visits.

Across the leaders, portals.mobi is the most mobile-first (100% of visits), whereas msn.com is the most desktop-reliant (97.76%). Momentum favors frsc.gov.ng in the latest month (724.39%), while loadedfiles.org shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 87 of the top 100 sites are direct-led, 1 are search-led, and 12 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Websites in Nigeria