Top Publishing Websites in Estonia

Name: Top websites in Estonia (Publishing)
Creator: Semrush
License: https://sem1.visionseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Publishing Websites in Estonia, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

40.34M

78.75%31.76M

21.25%8.57M

↓0.74%

↑3.13%

Direct

netflix.com

833.63K

99.16%826.62K

0.84%7.01K

↑14.43%

↓12.9%

Direct

apple.com

242.38K

95.15%230.62K

4.85%11.76K

↑2.56%

↑1.3%

Direct

chess.com

149.12K

97.12%144.83K

2.88%4.29K

↓6.05%

↑15.77%

Direct

nytimes.com

116.09K

95.02%110.31K

4.98%5.79K

↓14.98%

↓17.64%

Direct

disneyplus.com

102.07K

98.75%100.79K

1.25%1.28K

↑34.24%

↑4.69%

Direct

theguardian.com

86.99K

51.56%44.85K

48.44%42.14K

↑56.6%

↓17.56%

Direct

apollo.ee

83.3K

82.72%68.9K

17.28%14.4K

↑1.26%

↓6.79%

Search

cnn.com

66.14K

61.44%40.64K

38.56%25.51K

↓39.3%

↓12.18%

Direct

rahvaraamat.ee

65.73K

82.53%54.25K

17.47%11.48K

↓15.41%

↑7.43%

Search

quora.com

57.75K

72.08%41.63K

27.92%16.12K

↓15.91%

↓58.55%

Search

goodreads.com

55.95K

87.29%48.84K

12.71%7.11K

↑25.47%

↓14.22%

Direct

loveread.ec

44.68K

45.55%20.35K

54.45%24.33K

↓3.1%

↓52.02%

Direct

xbox.com

43.79K

84.47%36.99K

15.53%6.8K

↑25.99%

↑8%

Direct

rottentomatoes.com

41.07K

83.08%34.12K

16.92%6.95K

↑41.6%

↓6.95%

Search

hubspot.com

40.65K

100%40.65K

-

↑15.73%

↑45.35%

Direct

medium.com

37.99K

90.44%34.36K

9.56%3.63K

↓8.21%

↓34.38%

Search

researchgate.net

33.24K

85.56%28.44K

14.44%4.8K

↓5.14%

↓7.97%

Search

nih.gov

32.2K

64.19%20.67K

35.81%11.53K

↓21.25%

↓16.74%

Search

corriere.it

30.1K

30.93%9.31K

69.07%20.79K

↑8.15%

↑65.85%

Direct

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Key Insights on Top Publishing Websites in Estonia on July 2026

As of July 2026, google.com leads Publishing in Estonia with 40.34M monthly visits. Its audience skews desktop-first (78.75% desktop / 78.75% mobile), and traffic is down month over month -0.74% and up year over year 3.13%. netflix.com holds second with 833.63K visits and a desktop-leaning mix (99.16% desktop / 0.84% mobile), while apple.com ranks third with 242.38K visits.

Across the leaders, novelhall.com is the most mobile-first (100% of visits), whereas hubspot.com is the most desktop-reliant (100%). Momentum favors novelhall.com in the latest month (1,510%), while webnovel.com shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 56 of the top 100 sites are direct-led, 38 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Publishing Websites in Estonia