The Trends API allows you to pull raw Semrush traffic and audience data directly into your own in-house systems, interfaces, or spreadsheets. Here are just a few ways you can leverage it to benefit your business:
- Keep an eye on the market and your competitors’ achievements
- Evaluate new markets and potential partners and investment opportunities
- Quickly qualify leads
- Get extra data on prospects for your sales team
- Empower your SaaS offering with Semrush data
Trends API subscription plans
The Trends API is available at 2 levels:
- Trends Basic API: Broad traffic summaries, including website traffic metrics and user behavior data
- Trends Premium API: Everything in the Trends Basic API, plus 16 additional data types covering market dynamics, competitor strategies, and web traffic flows
Note: Custom packages and pricing are also available — contact a sales representative.
Trends Basic API
The Trends Basic API provides estimates of a website's traffic and visitor behavior. These include monthly visits, unique visits, pages per visit, average visit duration, mobile vs. desktop traffic %, bounce rate, and a domain's category. You can pull this data for up to 200 domains in a single request using the Summary reports. This data gives you a quick look into the general level of interaction between a website and its visitors.
Trends Premium API
The Trends Premium API (full details in the API documentation) offers 16 distinct reports in addition to the traffic overview data from the Trends Basic API:
- Daily Traffic: The volume of website visitors tracked on a daily basis
- Weekly Traffic: The volume of website visitors tracked on a weekly basis
- Purchase Conversion: The percentage of visitors who complete a desired action, such as making a purchase
- Industry Categories: The various industry sectors from which website visitors originate
- Traffic Sources: The website traffic broken down into direct, referral, organic search, paid search, organic social, paid social, email, and display advertising
- Traffic Destinations: Where users are going after visiting the domain you are looking at
- Subdomain Traffic: The subdomains of the website that are responsible for acquiring the most traffic
- Subfolder Traffic: The subfolders of the website that are getting the most traffic
- Geographic Distribution: The countries, regions, or subcontinents where a website gets most of its visitors
- Top Pages: The number of unique page views, unique visitors, entrances, and traffic sources for up to a site’s top 1000 pages based on traffic
- Traffic Rank: Top websites in the target location for the target period sorted by traffic
- Audience Insights: Additional visited domains, shared audience %, and shared audience for the domains you entered
- Age and Sex Distribution: The number and share of male and female users and their distribution by age
- Household Size, Income, Education, and Occupation Distributions:
- Household Size Distribution: A breakdown of the domain’s audience by the household size
- Income Distribution: The number and share of the users with low, middle, or high income
- Education Distribution: The number and share of the users that have postgraduate, university/college, school or have not completed education
- Occupation Distribution: A breakdown of the domain’s audience by employment status
- Audience Interests: The key interests of your target audience based on the categories of domains visited
- Social Media Preferences: The social media platforms visited most often by the market audience
This data gives you in-depth details of a website’s traffic, plus daily and weekly data, allowing for a more comprehensive study of a domain’s traffic and nuanced views of the traffic trends.
Analyze traffic by source — direct, referral, organic search, paid search, organic social, paid social, email, and display advertising — and by geographic location, including the top social network sites and search engines sending traffic to a site. This shows you where a domain's main online market comes from.
Subdomains show how a domain structures its website to attract visitors, and traffic destinations show you which sites people visit immediately after the queried site.
Use this data to build a dashboard that compares websites, analyzes their strategies, and tracks competitor activity.
Buy the Trends API
- Go to the Subscription info page
- Scroll to the bottom and choose your plan
- Click Buy Trends API
Note: Trends API is only available to paid Semrush users. See the Plans & Pricing page for options.
You receive your API key by email after the purchase.
For a custom quote, contact sales@semrush.com.
Limits and rate policy
The Trends API is sold as a quarterly subscription.
- You receive 10,000 Trends API units each month, refreshed monthly. Buy more at any time on the Subscription info page.
- Trends API units are separate from the API units in the standard Semrush API for the Business SEO Toolkit subscription
- No daily or hourly limits apply
- The maximum request rate is 10 requests per second (RPS)
Integration options
Integrate Trends API data with tools such as:
- Business intelligence software, such as Tableau, Dundas BI, and Domo
- Data visualization tools, such as Looker Studio
- Spreadsheets, such as Microsoft Excel
- Custom dashboards
- SaaS products
For technical details, see the Trends API documentation.