Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
How topical authority spreads (and where it doesn’t) in ChatGPT [Study]
Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
The Content SEO Manager: How a brand-new role took over content marketing [Study]
We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Google to add AI performance report to Merchant Center
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.