10 SEO best practices for Google and AI search
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
AI citation outreach: a Semrush & Claude workflow
AI answers pull brand facts from the pages they cite. Use Semrush data and Claude Code to get on those pages.
What is agentic SEO? 8 workflows run on a live site
Agentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.
Contributor
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.